Best email marketing software for small business UK

Jul 29, 2022Business Support

Email marketing is an important tool for all businesses, big or small. It allows you to stay in touch with your customers, promote new products or services, and build relationships with your audience. Yet it can be time-consuming trying to find the right software to match your needs.

In this article, we will discuss the best email marketing software for small businesses in the UK. Comparing reviews from other websites on email automation software, we will provide our take on the best by looking at each platform’s features, pricing, and what they are best suited for.


Best email marketing software to get started: SendinBlue

SendinBlue is a powerful and affordable platform – one of the best-suited email marketing software for small businesses. It offers all the usual features including automation, segmentation, and workflows.

What makes them most suitable for small businesses is their easy interface, and visual builder software, unlimited collection of emails, and most of all their free forever package, which gives you more freedom to customise your emails with a smaller budget.

The pricing plans are very reasonable, starting from £16.50 per month for the Lite plan which provides additional features such as no daily sending limit and A/B testing.

What we like

Free forever package – Loaded with features including: advanced segmentation, custom-coded templates, live chat, transactional emailing, unlimited contact storage. Making it one of the best email marketing software for small businesses that have limited resources at their disposal.


Most popular: Mailchimp

Starting off their journey as a web agency, Mailchimp became one of the most recognisable names in the email software space for small businesses – thanks to being one of the first to target small businesses.

The company offers a wide variety of features, making it an all-in one software for small businesses. Mailchimp and sendinblue are closely compared to one another, as it also offers a wide range of features, including automation, segmentation, and more.

They also offer a free forever package, although it does not include advance segmentation, and unlimited contact storage, it does offer a larger daily limit for emails. But the biggest downfall for Mailchimp is their free version does not offer email scheduling, and only email broadcast, which can be problematic if you want automatic triggers. The next pricing plan up does however offer this service, starting from £9.30 per month for the Essential plan, which includes all of the essential features you need to get started with email marketing.

What we like

Free forever plan – Even though it doesn’t allow you to schedule emails on the free plan, they do however give you a big limit of 2,000 emails a month and a clean and easy template editor making it great for newsletters. If you decide to take their paid plan you will also get the benefit of their advanced analytics, automation and extra features such as an online store builder and scheduling software.

Constant Contact

Best marketing software for new businesses that want to make a mark online: Constant Contact

Constant Contact has been created for less experienced digital marketing individuals to create an effective campaign. Its platform is designed to assist small businesses to be able to interact with their audience through multiple channels without the hassle and time-consuming process of jumping between different platforms. As well as offering a comprehensive email marketing solution with a wide range of features, including automation, segmentation, it also focuses on providing additional support towards your social media connects, allowing you to create ads, respond to comments and message individuals.

What we like

Platform compatibility – The platform allows you to add your brand colours by simply just adding your website URL, allows you to import contact lists from third party email providers and productivity applications. Also its ability to connect with your social media platforms to manage your marketing activity all in one place. 


Best email marketing software for e-commerce: Drip

Drip is a powerful email marketing software probably best suited for a startup e-commerce site, providing integrations with a number of popular platforms, such as Shopify, WooCommerce, and more.

Also, its sophisticated workflow and segmentation technology mean that your subscribers receive personalised emails that are based on their shopping behaviour on your website.

The pricing plans are very reasonable, starting at just £29 per month for the Basic plan, which includes all of the essential features you need to get started with email marketing.

What we like

Advanced automation engine and editing software – the clean and advanced automation system engine they have created, makes it much easier to maintain strong interaction with your customers through various event automations. And their layout editing software allows more intricate editing for a more customised approach. If you can afford a slightly higher price tag than most on the market, this might be the email marketing software for you.


Best for online creators: ConvertKit

If you are a podcast creator, webinar presenter, training coach or any other kind of online creator, ConvertKit then probably the best email marketing software for you. The platform is a great if you don’t have much flare for technology or marketing processes, and not sure where to start. The ConvertKit platform makes it as easy as possible for creators to begin moneitizing and growing their audience, from beginning to end, from providing landing page builder, email automation to helping sell digital products. And similar to the other email marketing softwares we have reviewed for this post their interface makes it easy and stress free to understand.

It’s important to note, ConvertKit is designed specifically for creators that are needing to nurture an audience, and not designed for service or product style businesses. It is ideal for coaches, authors, podcasters and musicians etc.

What we like

User Interface – As well as making it as easy as possible for creators to sell digital products to their audience, they also excel at providing a simple and friendly platform, from creation, to automation and sequencing. Making it accessible to those of us that are the highly tech illiterate.


Best for nurturing a subscriber list: GetResponse

GetResponse is another top email marketing software for small business especially when it comes to creating engaging newsletters. As the go to choice for many marketers, GetResponse is a powerful and capable platform well suited for start ups and scaling up businesses alike. Their platform is great for small businesses that have been growing or intend on growing a subscriber list, where they want to nurture a consistent relationship with. Although their platform is less suited for small e-commerce businesses, and more designed to attire to service orientated businesses, unless you are willing to instantly pay for their highest paying package.

Overall, GetResponse provides a number of powerful features designed to help you expand your business. But it has especially has been commended for excelling at providing hands on 24/7 customer support with helpful and knowledgable staff.

What we like

Customer Service – GetResponse is one of the best email marketing software for small businesses but their most talked about benefit is their customer care. The Company seems to take more attention to its customers ensuring they are supported at every step with 24/7 agent on hnads to provide their knowledge and support. 


Best email automation software: ActiveCampaign

One of the most intuitive platforms available on the market must be ActiveCampaign, where it specifically develops and seizes opportunities for your business by creating highly responsive email automation. Its email automation is unparalleled, helping businesses individually target their audience, creating a more personalised experience for each one of your customers, as well as tracking their engagement with your business to trigger certain interactions and events, to create a deeper connection.

ActiveCampaign is the best email marketing software for small businesses that don’t have the time to constantly monitor their audience and want to have a more seamless and automated process, giving you and your team more time to develop stronger businesses offerings. They also offer great customer support, with easy to follow tutorials and knowledgable staff on hand to help you out at anytime, and let’s not forget how its one of the most accessible software you can find having over 870 integrations in their marketplace.

What we like

Third party integration – There is nothing worse than getting set up with a new software for your company and then realising that it doenns’t support your current email automation software. But with ActiveCampaign, they have over 800 integrations available in their marketplace, making it the most likely software to be supported by many third party platforms. 


Best value for money: Moosend

Moosend is the go to email marketing software for businesses that want to get the most value for price. The platform offers all the same features as Mailchimp and more, including transitional email triggers and interestingly a weather based personalisation that sends out emails based on the current climate within your area. No only has the email marketing software won multiple awards from the software review website G2, they have also demonstrated they are able to save you over 39% per year in costs in comparison to other platforms such as Mailchimp.

And not to mention the interface they have to offer is very user friendly, enabling a simple drag and drop system for almost every step, making it a great platform with a small learning curve.

What we like

Powerful report and data analytics – Although Moosend is mostly recognised for its afforabaility and pay as you go payment method, they have also created one of the best reporting systems in the market. Their Reporting and insight engine offers features such as Heatmap analysis, geography and device reporting, SPAM analysis, A/B testing and more.


Best all-in-one marketing software: Adroll

Adroll has been designed to make it as easy as possible for small businesses to set up an effective online advertising campaign without the need of having deep pockets or available resources. They have won numerous awards for helping companies increase their revenue streams and conversion rates within a small space of time.

Although we are focusing on email marketing in this post, its important to mention that as well as hosting the go-to features necessary for a successful email campaign – email tracking, triggering and custom templates – they also over an array of other marketing features that will help improve your online presence such as display and social media ads. Adroll has to be one of the best platforms for a e-commerce store trying to big up their brand and products but have little knowledge or time to manage camping across multiple platforms, it makes the process less clumsy and can improve the precise messaging you want to convey to your customers.

What we like

Retargeting – Adroll is by far the best if you want to create a consistent campaign, and one of the things that stems from this is their retargeting prowess. Now, I know it isn’t strictly limited to email marketing, but Adroll’s retargeting feature is their super power, and it will help you win back customers you may of otherwise lost if you used another platform, this is through a muli-channel approach of display ads, social media ads and email marketing.


Best for data driven insights: Klaviyo

Klaviyo has made its name in the email marketing software space by focusing on customer data. Their service focuses on providing a large integration library enabling you to connect various different channels to its platform bringing it into a clean and friendly dashboard, allowing you to view from start to finish a customers interaction with your business and their activity. This allows you to more effectively target your customers with the right campaigns and email responses. Many small businesses recommend Klaviyo as an innovative and best email marketing software for a small business, and many even state its capability to scale up as your businesses grows.

What we like

Customer Journey Tracking – Klaviyo creates an activity feed based on each individual customer who has ever visited your website, collecting each individuals interactions and monitoring their behaviour. This also of all your customers, by creating individual profiles that captures every engagement and interaction whilst also monitoring their behaviour. This allows their smart software to then forecast future buying habits and project sales volumes for future months.


Best for those who need more control: AWeber

AWeber‘s marketing platform focuses on improving engagement and interaction with your customers. This platform has been placed on the list of best email marketing software for small business because it separates itself from all the other platforms by improving the interface to make your business and campaign standout. AWeber has specifically targetted to create highly visual email templates, landing pages, e-commerce pages, but also reminding your customers of your presence with web notifications and email automation.

This platform is perfect for a more creative business, that thrives and differentiates itself with its creative and design prouse, with AWeber being the only platform to integrate with design platforms.

What we like

Free forever package – Similar to Bluehost and Mailchimp, Aweber also offers a free forever package which allows you to send 3,000 emails per month (1,000 more than MailChimp) and over 600 templates to choose from, whilst not having the limitation of email automation, but also offers the additional features of unlimited landing pages . This software provides a great solution for an e-commerce store or a business that wants to engage more often with their customers.

To summerise, there is a wide range of email marketing software available to small businesses in the UK. The best platform for you will depend on your specific needs and budget. So when choosing the email software you want to use I think its important to gage what your specific needs are, your reasources and the budget you have on hand to spend.

Personally our favourite software has to be sendinblue, as it has helped us inncredible to build and maintain a strong customer relationship, whilst maintianing a somewaht affordable price tag.

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